Privacy policy

Last updated: October 21, 2026

At F9 Audio Ltd, trading as F9 Audio ("F9 Audio", "we", "us", or "our"), we value your privacy and the importance of safeguarding your data. F9 Audio operates this store and website, including all related information, content, features, tools, software, products, and services, in order to provide you, the customer, with a curated shopping experience (collectively, the "Services"). Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy (the "Policy") describes how we collect, store, access, use, and disclose your personal information (also referred to as "Personal Data") when you visit, use, or make a purchase or other transaction using the Services, download or register our products, receive marketing communications, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.

1. Regulatory Compliance & Scope

We are committed to protecting your privacy in accordance with applicable data protection laws worldwide. Depending on your jurisdiction, our privacy practices are designed to comply with obligations under the following regulations:

  • United Kingdom General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018
  • European Union General Data Protection Regulation (EU GDPR)
  • Switzerland's Federal Act on Data Protection (FADP)
  • Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), applicable provincial legislation, and Quebec Law 25
  • United States state privacy laws, including:
    • California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), and California Online Privacy Protection Act (CalOPPA)
    • Colorado Privacy Act (CPA)
    • Connecticut Data Privacy Act (CTDPA)
    • Delaware Personal Data Privacy Act (DPDPA)
    • Indiana Consumer Data Protection Act (INCDPA)
    • Iowa Consumer Data Protection Act (ICDPA)
    • Kentucky Consumer Data Protection Act (KCDPA)
    • Maryland Online Data Privacy Act (MODPA)
    • Minnesota Consumer Data Privacy Act (MCDPA)
    • Montana Consumer Data Privacy Act (MCDPA)
    • Nebraska Data Privacy Act (NDPA)
    • New Hampshire Data Privacy Act (NHDPA)
    • New Jersey Data Privacy Act (NJDPA)
    • Oregon Consumer Privacy Act (OCPA)
    • Rhode Island Data Transparency and Privacy Protection Act (RIDTPPA)
    • Tennessee Information Protection Act (TIPA)
    • Texas Data Privacy and Security Act (TDPSA)
    • Utah Consumer Privacy Act (UCPA)
    • Virginia Consumer Data Protection Act (VCDPA)
  • Brazil's General Data Protection Law (LGPD)
  • South Africa's Protection of Personal Information Act (POPIA)
  • Saudi Arabia's Personal Data Protection Law (PDPL)

Scope and Processing Activities

This Policy applies to all F9 Audio Ltd websites, domains, and online stores, and applies when you interact with us by doing any of the following:

  • Visiting any of our websites or online stores that link to this Privacy Policy;
  • Purchasing, downloading, registering, or making use of our audio products, software, sample packs, and services as an authorized user;
  • Creating or managing an account on our store;
  • Receiving communications from us, including newsletters, promotional emails, customer support emails, calls, or texts/SMS.

This Policy does not apply to third-party applications, websites, products, services, or platforms that may be accessed through external (non-F9 Audio Ltd) links that we may provide to you.

2. Personal Information We Collect or Process

When we use the term "personal information" or "Personal Data," we are referring to information that identifies or can reasonably be linked, on its own or in combination with other available information, to an individual. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information (including inferences drawn from this information):

  • Contact Details: Your name, billing address, shipping address, phone number, and email address.
  • Account Information: Your username, password, authentication records, security questions, preferences, and account settings.
  • Financial & Payment Information: Credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, payment confirmation, and other billing details required to process your orders.
  • Transaction & Purchase Information: The products you view, put in your cart, add to your wishlist, or purchase, download, return, exchange, or cancel, including incomplete orders or abandoned carts and your past transaction history.
  • Product & Licensing Information: Serial numbers, product registrations, licensing information, and digital download records associated with your F9 Audio purchases.
  • Communications, Feedback & Reviews: Information you provide when contacting customer support, submitting inquiries, completing voluntary market research surveys, or posting product reviews.
  • Demographic & Location Data: General location information (such as country, region, or time zone derived from your IP address) and, where voluntarily provided, demographic data.
  • Social Media Information: Information shared when you interact with our branded social media pages or use social media login integrations.
  • Device & Usage Information: Information about your device, browser, or network connection, including IP address, device IDs, login information, timestamps, time zone, web search terms that led you to our site, individual products you view, and how you navigate and interact with the Services.

3. Sources of Personal Information

We collect Personal Data from the following sources:

  • Directly from You: When you create an account, purchase or download products, register a product or serial number, subscribe to our newsletter, fill in forms, complete a survey, post a review, or contact us by email, phone, post, or social media.
  • Automatically Through the Services: As you interact with our website, we automatically collect Device Data, Usage Data, and Contact/Cart Data (such as abandoned baskets) using browser cookies, pixels, server logs, and similar tracking technologies.
  • From Our Service Providers: When we engage third-party vendors (such as Shopify, payment processors, email marketing providers, and analytics providers) to enable technology and process personal information on our behalf.
  • From Third Parties & Partners: Including analytics providers (such as Google), advertising partners (such as Meta/Facebook and Google Ads), social media platforms when you connect or log in via those platforms, fraud-prevention organizations, or another individual when they purchase a gift for you on our store.

If you provide us or our service providers with any Personal Data relating to other individuals, you represent that you have the authority to do so and acknowledge that it will be used in accordance with this Policy.

4. How We Use Your Personal Information & Legal Basis

Depending on how you interact with us or which of the Services you use, we process your personal information for the following purposes and on the following legal bases:

  • Provide, Tailor, and Improve the Services (Performance of a Contract & Legitimate Interests): We use your personal information to perform our contract with you, process your payments, fulfill and deliver your electronic and physical orders, manage product licensing and downloads, remember your preferences, send transactional notifications related to your account or purchases, process returns or exchanges, create and maintain your account, enable product reviews, debug and improve our products, and customize your shopping experience (such as recommending related products).
  • Marketing and Advertising (Consent & Legitimate Interests): We use your personal information to send newsletters and promotional communications by email, text message, or postal mail about current and future products, releases, events, surveys, and promotions, and to show you tailored online advertisements for products or services on the Services or other websites based on items you have viewed, added to your cart, or previously purchased. Where required by law, we obtain your prior consent before sending marketing communications or placing non-essential marketing cookies, and you may withdraw your consent or unsubscribe at any time.
  • Security and Fraud Prevention (Legitimate Interests & Legal Obligation): We use your personal information to verify or authenticate your identity and account, provide a secure payment and shopping experience, detect, investigate, and prevent fraudulent, illegal, unauthorized, or malicious activity (such as security breaches, attacks, or hacks), and protect our business and customers. If you register an account, you are responsible for keeping your account credentials safe; we strongly recommend that you do not share your username or password with anyone else.
  • Communicating with You & Customer Support (Performance of a Contract & Legitimate Interests): We use your personal information to provide technical and customer support, respond to your inquiries, and maintain our business relationship with you.
  • Research and Development (Legitimate Interests): We analyze usage trends and customer feedback to develop new audio products, features, and services.
  • Legal Reasons (Legal Obligation & Legitimate Interests): We use your personal information to comply with applicable laws, tax and accounting obligations, or valid legal processes (including requests from law enforcement, courts, or government agencies), to participate in civil discovery or litigation, and to enforce or investigate potential violations of our Terms of Service or policies.

5. How We Disclose Personal Information & Third-Party Tools

We share your personal information with third parties only in the ways set out in this Policy or disclosed at the point when the information is collected. Circumstances in which we may disclose your personal information include:

  • Service Providers and Vendors: We share personal information with third-party vendors, independent contractors, and service providers who perform services on our behalf, including e-commerce hosting, IT management, payment processing, email distribution, data analytics, customer support, cloud storage, backup and disaster recovery, and order fulfillment. Key third-party platforms we use include:
    • Shopify (e-commerce platform, hosting, checkout, and order management)
    • Mailchimp (email newsletters and marketing automation)
    • Google Analytics & Google Ads (website analytics and advertising measurement)
    • Meta / Facebook (advertising and remarketing)
    • Shogun (website page building and user experience optimization)
  • Business and Marketing Partners: We share limited data with business and marketing partners to provide marketing services and show you targeted advertisements. For example, we use Shopify and third-party advertising tools to support personalized advertising based on your online activity. Our business and marketing partners will use your information in accordance with their own privacy notices.
  • At Your Direction or With Your Consent: When you direct, request, or otherwise consent to our disclosure of information to third parties, such as to deliver products or through your use of social media widgets or login integrations.
  • Corporate Affiliates & Business Transactions: With our affiliates or within our corporate group, or in connection with a business transaction such as a merger, acquisition, asset sale, or bankruptcy (in which case we will provide notice before your personal information becomes subject to a different privacy policy).
  • Legal Compliance and Protection: To comply with applicable legal obligations (including responding to subpoenas, search warrants, court orders, or public authority requests), to enforce our Terms of Service or policies, to prevent loss of life or injury, and to protect or defend the Services, our rights or property, and the rights of our users or others.

6. Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside.

In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over the use of your personal information for these purposes.

To learn more about how Shopify uses your personal information and any rights you may have, please visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information processed by Shopify through the Shopify Privacy Portal.

7. Cookies, Analytics, and Targeted Advertising

What Are Cookies?

A cookie is a small text file that your browser stores on your device when you visit a website. Information in this file helps the website function properly, remember your preferences, understand how visitors interact with the site, and deliver relevant marketing. We also use similar technologies such as pixels, web beacons, and local storage.

How We Use Cookies

To give you the best experience possible on our store, we use the following categories of cookies:

  • Strictly Necessary & Functional Cookies: These cookies are required to operate our store and deliver the services and resources you request, such as maintaining your shopping cart, processing checkout, managing user login/logoff, and rendering page layouts and visual elements. Without these cookies, the Services cannot function properly.
  • Preference Cookies: These cookies help us remember your settings and preferences (such as region, currency, or interface preferences) to provide a tailored browsing experience.
  • Analytics & Performance Cookies: These cookies allow us to count visits, analyze traffic sources, and understand how visitors navigate and use our site so we can measure and improve store performance.
  • Marketing & Targeted Advertising Cookies: These cookies are set by us and our advertising partners to build a profile of your interests, measure the effectiveness of our marketing campaigns, and show you relevant F9 Audio advertisements on other websites and social media platforms.

Specific Third-Party Cookies Used on Our Site

Category Domain / Provider Cookie Names Purpose
Functional getshogun.com (Shogun) _shg_user_id, _shg_session_id Manages page rendering, visual layout elements, and user session continuity across store pages.
Analytics www.google-analytics.com (Google Analytics) _ga, _ga_#, _gid, _gat, _gd#, _gat_UA-#, _gat_gtag_UA_#, _dc_gtm_UA-#, _dc_gtm_#, ga_client_id, _gsid, _gat_A, FPLC, FPID, _gac_#, __utma, __utmb, __utmc, __utmt, __utmz, __utmzzses, ___utmvc, __utmv, _gaexp, _gaexp_rc, _opt_awcid, _opt_awmid, _opt_awgid, _opt_awkid, _opt_utmc, OTZ, test_cookie, DSID, AMP_TOKEN, GA_OPT_OUT Collects aggregated quantitative metrics on website visitors, session duration, pages viewed, and traffic sources to measure and improve site performance.
Marketing chimpstatic.com (Mailchimp) mailchimp_landing_site Tracks the landing page a visitor arrived on to support email signup forms, newsletter attribution, and marketing campaigns.
Marketing facebook.net (Meta / Facebook) _fbp, locale_bar_accepted Delivers, measures, and improves the relevancy of advertising campaigns across Meta platforms.
Marketing googleads.g.doubleclick.net (Google Ads / DoubleClick) _gcl_au, _gcl_aw, _gcl_dc, _gcl_gb, _gac_gb_#, IDE, DSID, NID, id, test_cookie, pm_sess, pm_sess_NNN, aboutads_sessNNN, YSC, __ar_v4, __gsas, __gpi, __gpi_optout, __gads, GED_PLAYLIST_ACTIVITY, ACLK_DATA, FPAU, ANID, AID, TAID, FPGCLDC, FLC, RUL, FPGCLAW, FPGCLGB, 1P_JAR, Conversion, VISITOR_INFO1_LIVE, VISITOR_INFO1_LIVE__k, VISITOR_INFO1_LIVE__default, APC Measures ad conversions, retargets visitors with relevant advertisements across the Google network and YouTube, and prevents the same ads from being shown repeatedly.

Note: In addition to the cookies listed above, Shopify sets essential first-party cookies required for cart management, checkout, customer authentication, and security.

How to Control Cookies & Opt Out of Targeted Advertising

  • Cookie Banner / Cookie Manager: So long as a cookie is not strictly necessary, you may opt in or out of cookie use at any time via the Cookie Manager / consent preferences tool on our website.
  • Browser Controls: You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. Please note that if you disable or refuse strictly necessary cookies, some features of our Services (such as adding items to your cart or checking out) may not function properly.
  • Google Analytics Opt-Out: You can read more about how Google uses your Personal Data at Google's Privacy Policy, and you can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
  • Industry Advertising Opt-Out Portals: For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at thenai.org. You can opt out of targeted advertising from participating providers by visiting the Digital Advertising Alliance's opt-out portal at optout.aboutads.info or, if you are in Europe, youronlinechoices.eu.
  • Global Privacy Control (GPC): If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are located, we will automatically treat this as a valid request to opt out of the "sale" or "sharing" of your personal information for targeted advertising for the device and browser you use to visit the website. If we are able to associate the device sending the signal to a Shopify account, we will apply the opt-out request to the account as well. To learn more about Global Privacy Control, visit globalprivacycontrol.org. Other than Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.

8. Third-Party Websites and Links

The Services may provide links to websites, applications, or other online platforms operated by third parties (including social media networks that host our branded social media pages). If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy, security, accuracy, completeness, or reliability of such independent sites. Information you provide on public or semi-public venues, including on third-party social networking platforms, may also be viewable by other users without limitation as to its use by us or by a third party.

9. Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

10. Data Security and Retention

We have appropriate organizational safeguards and technical security measures in place to protect your Personal Data from being accidentally lost, used, accessed in an unauthorized way, altered, or disclosed. Communication between your browser and our website uses a secure, encrypted connection (HTTPS/TLS) wherever your Personal Data is involved. We also require any third party contracted to process your Personal Data on our behalf to implement appropriate security measures and to treat such data in accordance with applicable law. In the event of a Personal Data breach, we will notify you and any applicable supervisory authority when we are legally required to do so.

Please be aware, however, that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Any information you send to us via unencrypted channels may not be secure while in transit, and we recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on several factors, including whether we need the information to maintain your account, provide you with the Services (such as ongoing access to your purchased downloads and product licenses), comply with legal, tax, or accounting obligations, resolve disputes, or enforce our contracts and policies.

11. International Data Transfers

Please note that we may transfer, store, and process your personal information outside the country, state, or province in which you reside, including in the United Kingdom, the European Economic Area (EEA), the United States, and Canada, where our servers or third-party service providers (such as Shopify and Mailchimp) operate.

If we transfer your personal information out of the United Kingdom, the European Economic Area, or Switzerland to a country that has not been determined by the relevant authority to provide an adequate level of data protection, we rely on recognized legal transfer mechanisms such as the European Commission's Standard Contractual Clauses (Decision (EU) 2021/914) and the UK International Data Transfer Addendum/Agreement issued by the UK Information Commissioner's Office (ICO), to ensure your Personal Data is treated securely and in accordance with this Policy and applicable data protection law.

12. Your Privacy Rights and Choices

Depending on your geographical location and residency, you may have some or all of the rights listed below in relation to your Personal Data. These rights are not absolute, may apply only in certain circumstances, and we may decline or limit your request where permitted or required by applicable law.

  • Right to Access / Know (UK/EU GDPR Art. 15, PIPEDA, CCPA/CPRA, CPA, VCDPA, CTDPA, UCPA, LGPD, POPIA): You have the right to learn whether we are processing your Personal Data and to request access to or a copy of the Personal Data we hold about you.
  • Right to Rectification / Correction (UK/EU GDPR Art. 16, PIPEDA, CPRA, CPA, VCDPA, CTDPA, LGPD, POPIA): You have the right to request that we correct incomplete or inaccurate Personal Data that we maintain about you.
  • Right to Erasure / Deletion ("Right to be Forgotten") (UK/EU GDPR Art. 17, CCPA/CPRA, CPA, VCDPA, CTDPA, UCPA, LGPD, POPIA): You have the right to request that we delete Personal Data that we process about you, unless we need to retain such data to fulfill an order, maintain your software/product licenses, comply with a legal obligation, or establish, exercise, or defend legal claims.
  • Right to Restriction of Processing (UK/EU GDPR Art. 18, LGPD): You have the right to ask us to stop or restrict the processing of your Personal Data under certain circumstances (in which case we will not process your data for any purpose other than storing it or as otherwise permitted by law).
  • Right to Data Portability (UK/EU GDPR Art. 20, PIPEDA, CCPA/CPRA, LGPD): You have the right to receive a copy of the Personal Data you have provided to us in a structured, commonly used, electronic format, and to request that we transmit it to another data controller where technically feasible and where processing is based on your consent or the performance of a contract.
  • Right to Object to Processing (UK/EU GDPR Art. 21, LGPD, POPIA): Where our legal justification for processing your Personal Data is our legitimate interest, you have the right to object to such processing on grounds relating to your particular situation. We will abide by your request unless we have compelling legitimate grounds for processing that override your interests and rights, or if we need to continue processing for the establishment, exercise, or defense of a legal claim. You also have the absolute right to object at any time to the processing of your Personal Data for direct marketing purposes.
  • Right to Opt Out of Sale, Sharing, or Targeted Advertising (CCPA/CPRA, CPA, VCDPA, CTDPA, UCPA, and other applicable US state laws): Depending on where you reside, you have the right to opt out of the processing of your Personal Data for: (1) targeted advertising; (2) the "sale" or "sharing" of Personal Data (as defined under applicable state privacy laws); and/or (3) profiling in furtherance of decisions that produce legal or similarly significant effects concerning you. Under the CPRA, you also have the right to limit the use and disclosure of Sensitive Personal Data to uses necessary to provide the products and services reasonably expected by you.
  • Right to Withdraw Consent: Where we rely on your consent to process your Personal Data, you have the right to withdraw that consent at any time, free of charge. Withdrawing your consent will not affect the lawfulness of any processing carried out before your withdrawal.
  • Managing Communication Preferences: You may opt out of receiving promotional or newsletter emails from us at any time by clicking the "Unsubscribe" link at the bottom of our marketing emails or by contacting us. If you opt out of marketing communications, we may still send you non-promotional, transactional emails, such as order confirmations, download links, and account notices.
  • Right to Non-Discrimination and Non-Retaliation (CCPA/CPRA, CPA, VCDPA, CTDPA, UCPA): We will not discriminate against you, deny you services, or alter your experience for exercising any of your privacy rights.

How to Exercise Your Rights

You may exercise any of these rights where indicated on the Services, via the Shopify Privacy Portal (for data processed by Shopify), or by contacting us directly using the contact details in Section 15 below.

For your own privacy and security, we may need to verify your identity before we can process your request, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf. Before accepting such a request from an agent, we will require that the agent provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

13. Appeals and Complaints

If you have complaints about how we process your personal information, please contact us first using the contact details provided below so that we can resolve your concern.

Depending on where you live, you have the right to appeal our decision regarding a privacy rights request by contacting us using the details below. If you remain unsatisfied with our response or how we resolve an appeal, you have the right to lodge a complaint with your local data protection supervisory authority or state attorney general:

14. Changes to This Privacy Policy

We may update or modify this Privacy Policy from time to time to reflect changes to our privacy practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date at the top of this Policy, and provide notice as required by applicable law.

15. Contact Us

For the purpose of applicable data protection laws, F9 Audio Ltd is the data controller of your personal information.

To request a copy of your information, unsubscribe from our email list, request that your data be deleted, exercise any of your privacy rights, or ask a question about this Privacy Policy, please contact us:

  • Data Protection Contact: James Wiltshire, F9 Audio Ltd
  • Email: info@f9-audio.com
  • Phone: +44 1903 535443
  • Postal Address: F9 Audio Ltd, 73A Middle Street, Brighton and Hove, Brighton, East Sussex, BN1 1AL, United Kingdom